In the dynamic US spa industry (now estimated at more than $5 billion in annual sales with an accelerating growth curve), June Jacobs has pulled out all the stops.

Early this year Jacobs launched the June Jacobs Spa Collection—an impressive 80 SKU product line. From cleansers to calming creams and oils, June Jacobs, together with partner Peter Thomas Roth, has engineered natural, botanically-based products that cleanse, hydrate, exfoliate, protect, and soothe the most ravaged human surfaces.

Incorporating beauty secrets that Jacobs has gathered from all over the world, the line is tailored for high-end retail as well as professional buyers. The products, already in use in several resorts and day spas around the country, are enjoying a “spa-tacular” reception.

As inspired as the product line is, the success of the introduction was also due, in part, to elegant packaging that was meticulously planned, produced, and delivered in record time by Label Graphics Manufacturing.

According to Kimberly Pecoraro, vice president and director of marketing for June Jacobs, “Under the Peter Thomas Roth label we already had a very successful hypo-allergenic clinical line, but we wanted to answer the growing demand for more upscale, sensory-focused lines. We listened to comments from customers as well as spa professionals and quickly realized that the botanically-based line we were already working on would be the ideal response. The launch of the June Jacobs line was the culmination of years of research and development. Of course, once we had the line ready and the final package designs in place, because of the competitive nature of this market, we found ourselves on a very compressed manufacturing timeline.”

Parisian package designer, Catherine Krunas, used a soft pastel palette to appeal to sophisticated, upscale consumers. The soothing blend of light and dark greens immediately suggests the tranquility of a spa as well as hinting at the botanical base of the line. But the strategic and attractive graphics also presented a production challenge–the delicate pastels had to be translated consistently onto a variety of surfaces and finishes. From boxes to bottles to jars to tubes, the delicate colors had to match perfectly from substrate to substrate on 80 SKUs scheduled to launch concurrently.

Label Graphics was the natural choice to overcome all of the aesthetic, production and timeline issues. Tom Silvano, Label Graphics’ president, comments, “Label Graphics has been working with parent company, Peter Thomas Roth, since its inception, so we had the advantage of knowing the players. Nevertheless, this was a particularly challenging assignment. We had to generate perfect color matches over multiple surfaces, protectants, and finishes–varnishes versus UV finishes, and even matching pre-printed cartons–all within the very narrow tolerances of subtle pastel designs. And, of course, as is often the case with new product launches, there was very little time to do it.”